The Breakthrough Board raises funds to support breakthroughs in cancer research at UChicago Medicine by hosting annual gala events. Ogilvy developed the 2024 theme for this ball at the Four Seasons Hotel in Chicago. “Where Breakthroughs Blossom,” showcased a modern art nouveau approach of abundance where cancer research and medical advancements continue to blossom. I illustrated the invitation floral design system, which was letterpress printed and inspired by a garden arch to compliment the event staging design.
